bpTracker – Field Force & Database Management

bpTracker is a field force performance and database management solution, widely used in FMCG and retail industries. It provides real-time visibility of field operations, ensuring maximum ROI from activations and campaigns.

Core Capabilities:

• Mobile app access for brand promoters & field teams
• Campaign-based field force allocation
• Multi-tiered survey module for data collection
• Real-time location tracking via Google Maps
• Location-based data input validation
• KPI tracking with automated reporting
• Live dashboards for management oversight

Key Benefits:

• Optimize sales and product sampling campaigns
• Ensure accountability of field teams
• Provide real-time visibility of field operations
• Improve ROI from activations and promotions